Archive for May, 2011

THANK YOU to all that attended our Design-Your-Own Pre-Launch Fashion parties on May 5th and 7th at the Mass Challenge Incubator space in Boston! We had a blast with our friends, family, volunteers, and special guests Thread Tradition, Zyrra and stylist Naomi Mirando. These events celebrated our latest shoe and handbag samples and our soon-to-be-launched design tool.

With the first party falling on Cinco de Mayo, we were more than happy to kick-off the events with tons of food, yummy margaritas, and even shoe-shaped chocolates. Guests were able to browse our array of shoe and brand-new handbag samples, as well as try their hand at design with the latest version of our design configurator.

Open Runway Sample Collection

Testing the Design Configurator

This was a great opportunity for us to get some key user feedback about the designs and functionality of the new tool. It was also really fun to see which shoe and handbag templates and colors people liked the most. Thanks to all for the suggestions – we’re working furiously behind the scenes to make the site as intuitive and easy-to-use as possible.

We ran a contest on each day for best designs for both shoes and handbags, and had party attendees vote on their favorites using – what else? – a shoe stamp! Congratulations to Shirley Shen and Judy Downey for their designs! Each winner gets a $100 Open Runway gift certificate  – we’re excited to see what you come up with next!

Guests deciding which designs to vote for

The pre-launch parties an exciting way to celebrate Open Runway’s progress thus far and uncover fresh user insights. Being in the Mass Challenge space helps to keep our momentum going, especially as we stare down the next phase of the competition. Stay tuned for more updates and our launch this summer!

Open Runway Founders Monika Desai and Eric Estabrooks