Announcing our Private Beta!

By Amy

We are very excited to announce the launch of Open Runway’s private beta!  For those of you who need a refresher, Open Runway is an innovative “Design your Own’ fashion platform where YOU are the designer. In our Design Studio, you can create your own high fashion shoes and handbags by choosing from a wide array of styles and materials and wear them in just a few weeks.

Desperate to start designing?  Go to and request an invitation to our private beta. Be sure to tell us about yourself and what you hope to get out of the experience. Right now we have a limited number of invitations to give out but we’ll let you know when space becomes available.

As with any private beta, we have a few bugs to fix and kinks to work out.  We ask only for your help (and a little patience) as we listen to your questions, concerns, and comments to transform Open Runway into the ultimate user experience. A fair warning, here are a couple of things in particular to watch out for that are still a work in progress:

  1. Our handbags are ready to be designed and purchased, however, we are still working on getting our shoes up and “running.”  By all means, please feel free to play around in our shoe design studio and let us know what you think. For now you will only be able to drool over them until we work out a few more details on the back-end.
  2. Due to changes in sourcing, a few of the materials seen on some of the configured designs in the “Shop”  area may no longer be available. We are working on implementing an “out of stock” message.

Open Runway exists to serve you, so we need your assistance and feedback to achieve perfection, or… in the case of our private beta (in Tim Gunn’s words) “make it work.”  Without it, this won’t be possible.

All of us at Open Runway are confident that you will find  the design experience to be fun and creative.  You have our commitment to not only make your experience enriching in the design and creation phase, but also to deliver to you products of the highest quality craftsmanship that will allow you to enjoy and proudly display your “uniquely you” creation for years to come.

Sign up here to gain exclusive access to Open Runway!