Boston Bloggers Cocktail Event a Success!

Open Runway wanted to send a special thank you out to all those who made our Boston Blogger’s cocktail event a success!  The event was located at the Watermark Cambridge, which was arranged courtesy of the beautiful, newly opened Bosse City Club & Spa.

We wanted to give local bloggers an exclusive preview of our site and get their feedback in a fun and casual setting…after all, shoes, bags and cocktails?! What more could a gal ask for!

 

Shoes and handbags adorned the room, pomegranate champagne cocktails were served, and monitor’s were set up to showcase our design studio.  There was even a DIY cookie station with cookie-shaped shoes and handbags waiting to be designed…and consumed, yum!

Being that our cocktail hour was an intimate gathering, we got to spend some quality time showing off our site, and were eager to hear feedback from our guests.

Those in attendance included Amy Allen who writes a lovely blog, stylishyear.com which Amy first started in order to document her attempts to never wear the same outfit twice in one year (hence the name)- quite an undertaking!  We love how every week readers vote on one item from Amy’s outfit that they would like to see her wear again the next week in a new innovative way!

Also present was Melissa Massello co-creator of theSwapaholics.com, where vintage and thrift shopping are infused as people come together to swap fashionable clothing.  Featured in USA Today, The Boston Globe, Mass High Tech, and BostInnovation (to name a few) check out their site for yourself to see what all the buzz is about! By the way, The 2nd Annual Boston Fashion Week Sip & Swap will be held this Thursday, September 29th from 6-10pm at the Microsoft Nerd Center.  Open Runway will be lending out shoes and handbags for the runway show, and will also have a booth set up during the event so make sure to stop by and say hello! Visit http://bfwswap.eventbrite.com/ for more information! In other new and exciting announcements- OR is teaming up with the Swapaholics and will be running a contest for the best designed shoe and handbag with the chance to win a $100 gift certificate!  So put your creative caps on now, and be sure to check back soon for further details!

Naomo Mirando of naomimirando.com also joined in on the fun. An avid fan of D.I.Y, a glance at her style-osophy tell us, “I don’t like labels or being forced to define myself.  My style is constantly evolving and inspired by everything.” Open Runway is exactly Mirando’s cup of tea!

The Boston Fashionista herself, Kristen Uekermann was also in attendance.  We can’t get enough of her blog, thebostonfashionista.com- check it out to be inspired! Fashion and beauty tips and trends..oh my!

Joining the party, Lei Ann (possibly the best dressed Kung Fu instructor on the planet!) another who just couldn’t say “no” to shoes and cocktails. We loved getting to know the other side of Lei Ann “off duty”, and we invite you all to do the same at leiannoffduty.tumblr.com!

We got really great feedback from everyone who came out for this event. “One of my favorite things about Open Runway (and there is a lot, I admit) is their motto: Join the Fashionocracy” – The Boston Fashionista. Our guests loved the concept of Open Runway, ”In this day and age everyone is about the utmost in customization and this just takes fashion one step further and into that same realm.” -Allen.

More positive comments were given about the ease of site navigation as well as connecting with other social platforms, “I like that you can share your creations via email or send to social media.”- Mirando

The feedback we heard the most? Everyone wanted to see more more more! Currently we are just offering handbags, but will soon have shoes available for creation. A few suggested additional product assortments such as dresses and accessories.  Once we get into the swing of things we will be expanding our range of styles and embellishments, as well as adding new product assortments into the mix!

Thanks again to all who came out! We truly value your opinions and are very gracious of your support.