THE LATEST FROM THE OPEN RUNWAY BLOG
Feb
29

Mix and Match Fashion Soiree

By Lydia

Open Runway wanted to send a special thank you to all those who made our personalized shopping launch event a success last month! The event was located at Venture Café in the Cambridge Innovation Center, organized to perfection with a display of Open Runway shoes and handbags, as well as computers set up for our guests to design their very own creations right then and there!

Studded Shoes and printed handbags plastered the countertops, models roamed the room showing off the latest in Kevala designs, and people anxiously awaited to create their own personalized productions, pouring through the leather swatches to create the perfect design. Complimentary drinks were served and there were even cookies in the shape of stilettos- stylish and sweet!

We co-hosted the event with  Kevala (keva.la), a new online fashion site that curates uniquely designed dresses from around the world and together we ran a contest to discover Boston’s next “up and coming” fashion designer!  The contest was to design the best shoe or handbag to go with this dress below. Each design was printed and displayed across the room, and the contest looked to be close!

Marvel Sheath dress designed by Michelle Rodrigues . Available at Keva.la.

The judges included Amy Allen, who writes for stylishyear.com, documenting her attempts to never wear the same outfit twice, and Renata Certo – Ware, who works at Emily Muller apparel and writes for Stuff magazine. They scoped out the top picks and quickly searched for the queen of all designs, finally deciding on a simple yet elegant and individualized winner. The peeptoe sandal, designed by Jim Smith, sported a blue butterfly print and a shiny metallic strap- adding to the spunk and uniqueness of the shoe! Congratulations Jim!

Butterfly Peeptoe winner!

We received really great feedback from everyone who came out to the event! Guests wanted to see MORE designs, more materials, and more of OpenRunway. They loved the easiness of the site, the platform to accessorize for any occasion and the feeling of individualizing your wardrobe with the styles available.

Thanks again to everyone who attended the event! We value your opinion and it was great to see such great support! We can’t wait to show you more options and look forward to watching our customers become fashion designers!

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